Plan for Scenarios, Not Surprises
Define three plan variants with explicit assumptions about demand, pricing power, cost inflation, and financing. Pair each with clear hiring, marketing, and capital rules. You will move faster because choices are pre-decided when signals flip.
Plan for Scenarios, Not Surprises
Choose quantitative triggers—pipeline coverage, gross margin, churn, backlog duration—that prompt actions. Establish spend guardrails, approval thresholds, and contingency playbooks. Practicing responses makes them boring, which is perfect when stakes are high and minutes matter.
